5 Productivity Apps that I use every day.

Stay Focused, Use a Pomodoro app

Pomodoro is a really efficient time management technique that I came to know from my husband. Simply stated, allocate 20-25 minutes of time for a task/topic, run the timer, work on it with undivided attention, then take a break for 5 minutes. Repeat.You could start with the goal of 7 pomodoros per day and progress from there. You can compare various pomodoro apps here.

My favorite part of working in pomodoros is that it not only motivates me to focus, but also prioritize and track time allocation across different activities. It took me a few days to get used to it, but once I started tracking my time allocation, there has been no going back. Try a free version before paying for it!  Continue reading “5 Productivity Apps that I use every day.”

Brief Overview of Scrum

Having seen product launches across the spectrum of pure agile to hybrid agile, I thought of summarizing the basics of Scrum that must be followed in order to call a project, a scrum-driven project.

Scrum is founded on ‘empirical process control theory, or empiricism’. Three pillars uphold every implementation of this theory: transparency, inspection, and adaptation. It employs an ‘iterative incremental approach to optimize predictability and control risk’.

Scrum proposed fixed-length and fixed-cadence sprints that should be 4 weeks or less, and should be protected from interruptions.

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Understanding User Frustration using Web Analytics

Frustration is defined as “the feeling of being upset or annoyed, especially because of inability to change or achieve something.” Frustration could result from non-intuitive information architecture, tedious process of checkout, long download times, or hard-to-find features.

In this post, I’d like highlight a few metrics that could prove helpful in tracking whether or not your users are facing frustration with mobile or online experience:

  • Fallout in Conversion Funnels – Track the time taken at each step of a User Registration or Checkout process. It helps identify transactions where most fallout occurs. For example, if fallout is occurring on the Registration page then simplifying the number of form fields or introducing Facebook Login could help. If fallout are occurring at the payment page then adding more payment methods may help.

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